Move static content to static Jekyll has a rule that any directory not starting with _ will be copied as-is to the _site output. Hugo keeps all static content under static. You should therefore move it all there. With Jekyll, something that looked like ▾ <root>/ ▾ images/ logo.png should become ▾ <root>/ ▾ static/ ▾ images/ logo.png Additionally, you’ll want any files that should reside at the root (such as CNAME) to be moved to static.